Welcome to Muija!
The What
Muija is a Finnish – often derogatory – term for woman or wife. But we have turned it into our very own power word. To us, muija implies strength, feminity, and power.
Inspired by the strength of women who, through challenges and personal trials, have awakened to their own femininity and power, we created this online magazine.
The Why
By sharing intimate conversations of (un)becoming, fulfillment, and freedom, we aspire to lift the women around us to also embrace their muija within. The origin story is about going within, understanding yourself, and making sense of the world around you. It is about stepping back into your authenticity and designing a life that inspires you – a life of fulfillment.
The Who
Behind Muija is a collective of individualistic women with a collaborative heart. We celebrate the strength and bravery of women who, despite their fears, dare to dream big, and create their own happiness. Here, our stories meet.
Would you like to become a contributor? Get in touch with us.
A marketing professional in tech by day, Lilli finds a creative release in exploring and writing about her perfectly imperfect human experience on muija. With heart and soul, she is learning how to navigate this life, and in sharing her stories Lilli hopes to inspire others to follow their curiosity, too.